Alimentation Générale is the platform for food culture.

Alimentation Générale Agency provides consulting for the conception of editorial content and events for clients in both the private and public sectors. Its expertise is founded on the experience of its founders and incorporates the fields of culture, journalism, communication, and food.

Our Services

Consulting and Research

Alimentation Générale provides research and prospective studies, consulting, and strategic analyses to help you define your project and and to accompany you during its development. A preliminary diagnostic is established based on the overall context, expressed needs, as well as on your expectations and the area in which your activity is enrolled. We then offer solutions uniquely designed for your identity and budget. We may assist you on isolated events or for the duration of your project, and we develop action plans and tools indicated within the suggested strategic framework.

Editorial Development and Production of Multimedia Content

Alimentation Générale implements communication strategies and oversees the editorial direction of your projects and promotional tools in order for your messages to reach the widest audience possible. We provide our clients with the expertise and skills of our team (journalists, community mangers, artistic directors, graphic designers, web designers, film editors, photographers, video journalists or cameramen) to develop and produce editorial materials. This editorial content (web or print) may be developed as a white label product or as a collaboration. It is available in a variety of media formats: editions, special issues, supplements, books, films.

Event Planning and Organization

Alimentation Générale plans and produces events (debates, workshops, cultural gatherings) related to food and gastronomy for public or internal business functions. These events, which are eco-designed and developed based on your needs, are built upon a network that regroups various actors of the culinary world (schools, producers, organizations, chefs, businesses, artists).

Our Clients and Projects

  • All
  • Conception de projets
  • Conception éditoriale
  • Conseil
  • Ministère de la culture

    Ministère de la culture

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  • Artévia


    Sorry, this entry is only available in French

  • MC93 – Bobigny

    MC93 – Bobigny

    September 2016: Assistance in the establishment of a catering offering related to the programming.

  • Relais et Châteaux – Paris

    Relais et Châteaux – Paris

    Since May 2016: Editorial coordination, copy editing, and visual identity for the online magazine Instants.

  • Institut français

    Institut français

    May 2016: Presentation of Alimentation Générale’s Quiz Cinéfood for the second edition of the Seoul International Food Film Festival. From May 26 to 31, 2016, as part of the French Year in South Korea, the festival screened a special selection titled “Taste of France”, in which the public was able to exclusively discover nine French short films and features, from silent films to more recent ones, that combined food and cinema.

  • Le Carreau du Temple

    Le Carreau du Temple

    April 2016: Development of the Marché Local street as part of Street Food Temple 3.
    Elaboration of the concept and selection of producers and artisans.

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    September 2015: Development of projects as part of the Street Food Temple 2 event.
    Organization and hosting of seminars, photography programming, and screening of food documentaries.
    Presentation of the Quiz Cinéfood.



    Advertorial for SISQA (Quality Food Trade Fair) / Toulouse.

    December 2015
    Ten great reasons to go to SISQA
    Land greater than the territory
    High-tech in the muck

    December 2014
    SISQA, a model expo
    Learn while eating
    Don’t miss Bigorre’s black pigs!

  • City of Paris

    City of Paris

    September 2015: Reporting of Parisian culinary events as part of the 2015 Fête de la Gastronomie.
    Conception of the Mangez Paris project and creation of communication materials (visual identity, program poster, event poster).

  • Center for National Monuments

    Center for National Monuments

    July 2015 – july 2016 : Winner of the public procurement contract for project management assistance in the conception of Hôtel de la Marine’s scientific and cultural program, in collaboration with Studio Gardère and Le Troisième Pôle.

  • La Ruche qui dit Oui / Fermes d’Avenir

    La Ruche qui dit Oui / Fermes d’Avenir

    July 2015: Development of films and articles as part of the 13 Fermes d’Avenir competition.

  • Minister of Agriculture / FranceAgriMer

    Minister of Agriculture / FranceAgriMer

    From May to October 2015: Shooting and editing of 46 films for the French Pavilion as part of the 2015 Milan Universal Expo.
    Film credit design and planning and organization of debates.

  • Voyage dans l’imaginaire des céréales
  • Palais de Tokyo

    Palais de Tokyo

    March 2015: Conception of a food-themed day of events as part of the At the Edge of the Worlds exhibition.

  • Bordeaux S.O Good

    Bordeaux S.O Good

    November 2014: Development and organization of three debates as part of the first edition of the Bordeaux S.O Good festival, in collaboration with Bordeaux S.O Good and Sud-Ouest Gourmand.

    Food waste: The hunt is (finally) over
    Debate introduction: Jean-Marc Gancille, cofounder of the Darwin Ecosystem.
    Speakers: Bruno Parmentier, former director of the Ecole Supérieure d’Agriculture d’Angers and author of Nourrir l’humanité, les grands problèmes de l’agriculture mondiale au XXIème siècle, Manger tous et bienFaim Zéro : en finir avec la faim dans le monde.
    Bruno Lhoste, engineer and noted author of La Grande (sur-)bouffe, pour en finir avec le gaspillage alimentaire
    Sandrine Roumat, sustainable development manager at Auchan Mériadeck
    Philippe Etchebest, chef and principal figure at the M6 event on food waste in Lille.

    Gastronomy, is everyone a critic?
    Speakers: Anne Lataillade, editor of the blog Papilles & Pupilles
    Jacques Ballarin, journalist and food critic at Sud-Ouest
    Virginie Félix, journalist specialized in food at Télérama
    Vivien Durand, chef at Le Prince Noir in Lormont

    Is farming the profession of the future?
    Speakers: Arnaud Daguin, chef, consultant, and activist for a complete organic agriculture who brilliantly defends the required changes needed to be able to feed the planet in 2050
    Anne & Thierry Herpin, founders of La Ruche qui dit Oui Bordeaux
    Bernard Artigue, president of the Chamber of Agriculture in Gironde
    Bérénice Walton, cattle farmer
    Franck Barbieri, Butcher and Slaughter Association of the Gironde

  • Salon Internationaldu Livre Gourmand de Périgueux

    Salon Internationaldu Livre Gourmand de Périgueux

    November 2014: Conception and organization of a series of debates and seminars for the Salon International du Livre Gourmand de Périgueux.

    Grand debate: Responsible Production and Consumption: A Sweet Utopia?
    Jacques Caplat, author of Changeons d’agriculture, Éditions Actes Sud, 2014
    Eric Birlouez , author of Faut-il arrêter de manger de la viande ? Éditions Le Muscadier, 2014.
    Guilhem Chéron, cofounder of La Ruche qui dit Oui !

    Head to head with Michel Troisgros

    Seminar with
    Lina Tornare, director of the short film Concerto(s)
    Bénédict Beaugé, author of L’Acide, Éditions Argol

    At the heart of the wild Southwest, discussion with Éditions Confluences
    With author Eric Audinet and photographer Jean-Luc Chapin of the books Cèpes, Chasseur cueilleur, and Pêcheur.

    Fish cuisine
    With : Grégory Coutanceau, Explorateur de saveurs
    Elisabeth Tempier, author of Poissons, histoires de pêcheurs, de cuisiniers et autres,  Éditions Libre et Solidaire
    Camille Labro, author of La cuisine des marins,  Gründ
    Mireille Gayet, author of Petit traité de la sardine,  Le Sureau

The Team

  • Pierre Hivernat

    Publication Director

    As a journalist, Pierre was the sections editor of the magazine Les Inrockuptibles (1995-2000). He was also program director of the Grande Halle de La Villette in Paris (2000-2007), as well as the artistic director during Marseille-Provence’s candidacy as the European Capital of Culture in 2013. The founder and editor-in-chief of Alimentation Générale’s first issue, he also covered food at Médiapart and for the Omnivore guide. Until May 2014, he was the business development manager for the daily newspaper Libération.


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  • Elisabeth Martin

    Project Director

    After having been the Network Administrator for the Informal European Theater Meeting (IETM) in Brussels, she collaborated regularly with the Art du Spectacle PACA Agency. She was also head of communications for the Cezanne project in 2006 and for Marseille-Provence 2013, European Cultural Capital. As the project manager, she created and produced the culinary program for the European Capital of culture. She is the project director for Alimentation Générale, but also manages its editorial and graphic content.

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  • Pierre-Yves Bulteau


    He works with Le Monde newspaper and Causes Communes, a journal specialized in migrations edited by Cimade. In 2013, he published Poussière d’âmes in which he questions the collective and individual memory during the Ukrainian and Rwanda genocides. His last book, En finir avec les idées fausses propagées par l’extrême droite (Putting an end to the misconceptions propagated by right extremists) refutes, one by one, over 70 preconceived notions about extremist thought. Beyond the facts, he unveils a propaganda-like discourse according to which human equality is not a blessing but a menace.

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  • Guélia Pevzner 


    Originally from Moscow, she has been living in France since 1991. A journalist at Radio France International (Russian editor, weekly food section) and the author of various food chronicles in different Russian media (Ogoniok, Condé Nast Traveler, Robb report), Guélia Pevzner previously worked for Connaissance des Arts, Paris Match and ELLE International. After gaining valuable experience abroad (Russia, China, USA), she travelled for three years throughout France, discovering local products and meeting producers, and has been planning the Russenko food festival in Kremlin-Bicetre  (Val-de-Marne) since 2013.

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  • Eugénio Mailler


    Educated in philosophy, he worked at the Slow Food headquarters in the Piedmont where he was responsible for international development. In Touraine, France, he was in charge of the 2011 and 2013 editions of Euro Gusto, the French festival of Slow Food.

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  • Pascale Brevet


    Educated in central Lyon, she went onto a successful career working for prestigious companies. In 2008, she changed course and attended the University of Gastronomic Sciences, the academic institution created by Slow Food in Italy. She then left for Kenya, followed by the United States, before returning to France, where she actively campaigns for good “grub,” finding the the term gastronomy too reductive. She divides her time between different projects that concern food (editing articles, producing classes and conferences).

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  • Susanna Hsing


    Hailing from the Blue Ridge Mountains of Virginia, Susanna studied anthropology and philosophy, graduating with a degree in East Asian Studies from Washington & Lee University. After several years working abroad as a consultant for local and international NGOs, she decided to settle down in Marseille. Since 2014, she has transitioned into a career as a translator, creating a niche in her main areas of interest: food and food culture, along with architecture and urban planning.

Contact Us

Alimentation Générale
Carreau du Temple
4 Rue Eugène Spuller, 75003 Paris